At GR8NZLIFE, our vision is rooted in the lifestyle we love - a life by the coast, surrounded by nature, and some of the best fishing in NZ! We chose to make our home on the beautiful Hibiscus Coast, in North Auckland - an area that celebrates great New Zealand living, with beaches, whales, dolphins, boating, kayaking and fishing to gloat about over a cold one at the end of the day.

Our mission is to offer high-quality New Zealand-made products and premium goods sourced directly from trusted suppliers. We prioritize quality over compromise, ensuring that everything we sell is tested and built to last and perform for tough fishing conditions.

We grew up boating and fishing in New Zealand and we’ve always had a passion for the outdoors. This love for coastal life inspired us to transition from corporate careers to something much more exciting: creating a reliable and trusted local source for top-quality fishing gear and portable rod racks for boats.

Our Ultimate Rod Racks are designed and manufactured right here in New Zealand, crafted to meet the highest standards for durability and performance. At GR8NZLIFE, we’re committed to providing exceptional service and products you can trust. Try us out and experience the difference for yourself, you won’t be disappointed.